In Kenya, a smartphone has never really been just a phone. It is a business tool, a classroom, a payment terminal and increasingly, a competitive advantage.

Samsung’s Galaxy AI is the latest technology making a case for that argument, and it is built with the Kenyan context in mind.

The suite of artificial intelligence features, available across Samsung’s Galaxy device range, addresses some of the most practical pain points facing Kenyan users. From small business owners and content creators to students and corporate professionals.

For anyone who has ever spotted a product online and struggled to track down where to buy it, Circle to Search with Google removes that frustration entirely. Users long-press the home button, circle any item on their screen and the feature identifies and locates it instantly, no search bar description required.

On the productivity side, Note Assist and Transcript Assist function as a digital secretary. The tools can record a meeting or lecture, transcribe it, separate speakers and summarise the key points, a practical solution for entrepreneurs who spend significant time in supplier meetings or on calls.

For businesses with international partners, Live Translate handles real-time voice and text translation during phone calls, allowing both parties to speak in their preferred language without interruption. Chat Assist complements this by helping users calibrate the tone of written communication, whether a formal email or a WhatsApp sales pitch.

Content creators get dedicated tools too. Audio Eraser filters out background noise from videos, while Photo Assist and Generative Edit allow users to clean up images by removing unwanted elements from the background and letting the AI fill in the gap.

On battery management, Galaxy AI learns individual usage patterns and prioritises power for the most frequently used applications. Notably, much of the AI processing happens on the device itself rather than through the cloud, which the company says means faster performance, reduced data consumption and stronger privacy protection for personal information.

Samsung Galaxy devices with Galaxy AI features are available at authorised retailers across Kenya.