If you posted something on TikTok between July and September last year and it disappeared fast, you were not imagining it.

TikTok has released its Q3 2025 Community Guidelines Enforcement Report, revealing that more than 580,000 videos from Kenya were removed during that period for violating platform rules. Nearly all of them, 99.7 percent, were gone before a single user reported them, and 94.6 percent were down within 24 hours of being posted. On the live side, around 90,000 Kenyan live sessions were interrupted for content violations during the same window.

The numbers are part of a much larger global operation. TikTok removed over 204 million videos worldwide in Q3 2025, with 91 percent of that content flagged and pulled by automated systems, the highest rate the platform has ever recorded. On top of that, TikTok wiped out more than 118 million fake accounts and removed over 22 million accounts believed to belong to users under 13.

For a platform where trends move in hours and a video can rack up millions of views overnight, the speed of removal matters as much as the volume. TikTok says the combination of AI moderation and human trust and safety teams is what makes that possible.

The platform is also making moves on screen time. In November it launched a new Time and Well-being space with features aimed at helping users, especially teens, be more intentional about how they use the app. Four new Well-being Missions were introduced as part of that rollout, framed as short, engaging tasks to encourage healthier digital habits.

The full report is available on TikTok’s website.