Nairobi was the Centre of wine culture as the Viva Global Wine Expo 2025 unfolded, bringing together industry leaders, wine enthusiasts and international brands for a three day showcase of taste, learning and networking.

The expo highlighted eight companies, 20 wine brands and participation from six countries, cementing its reputation as a premier platform for introducing diverse wines to the Kenyan market.

The event opened with a media launch on day one followed by a combined expo and media training on day two. The event concluded on day three with the grand public expo, where participants sampled premium wines and engaged in interactive taster classes designed to broaden their understanding of wine appreciation.

The taster classes featured a variety of engaging sessions. A Rosé Affair introduced attendees to the elegance and versatility of rosé wines, while Flavoured Crisps & Wine Pairing offered an unexpected journey into creative pairings, followed by a second session that allowed for a more refined exploration of the concept. The program also included Principles of Food & Wine Pairing, where attendees learned the secrets sommeliers use to elevate dining experiences.

Speaking at the event, Meera Karia, Director of Business Development at Viva Global, emphasized the expo’s purpose. “We are very proud to offer an experience that goes beyond wine tasting. It’s all about the community, the education and cultural exchange. Today, we raise a glass, not to just great wines, but to years of perseverance, innovation and shared passion,” she said.

Beyond tastings, the event created a networking platform for distributors, hospitality experts and wine lovers, offering a glimpse into the future of wine appreciation in Kenya.

The Viva Global Wine Expo first debuted in 2019 but paused during the COVID-19 pandemic. Its return this year signals not only a revival of the beloved event but also renewed momentum for Kenya’s expanding wine and hospitality sector, offering both enthusiasts and businesses a platform to reconnect and grow.